Miuccia Prada , the label responsible luxury brand speaks of fascination " ugliness "
There is a word rarely in the fashion industry ,Prada Ties but insisted it was much more interesting than "beauty".
In an interview with Stella Magazine TheTelegraph , Prada said it for his approach to fashion, which was considered so to see the garbage in the world of haute couture , when it took over the fashion house had been criticized family in 1978.
It was originally designed by Mario Prada , her grandfather , as a manufacturer of leather goods based in Milan , but is now one of the most important brands in the fashion world .
But in the interview published next week , Prada said they do not see themselves as part of the industry of the conventional mode .
" When I began the worst kind and location was to be when you were a feminist left . , It was terrible. I had an injury , yes, I 've always had a problem with it ," she said.
" I think I did not do something even more important , more political guilty. Somehow I 'm with these other activities . "
Prada , 64 , led the brand with her husband Patrizio Bertelli , and together built his commercial success.
But the inspiration for the design is his , including , she says, an unusual interest in ugliness.
Prada Knitted Caps
"Ugly is attractive is ugly exciting. Perhaps because it is more recent ," she said.
"The investigation is ugly interesting to me than the bourgeois notion of beauty. And why , because ugly is human.
And the dirty side of the people you know , it could have been a scandal in the fashion, but also in other fields of art, " It affects the poor, it is common . 's Painting and film , it was so common , see ugliness.
" But yes, it had not been used in fashion, and I've been criticized for inventing the garbage and the ugly . "
Prada is rare for a woman at the helm of a fashion company to be and said she was aware of her sex , and also the balance of raising a family - she and her husband have two adult son - and running a business.
" Sometimes I still feel that women do not appreciate their place in society," she said.
. " What we are not strong enough to impose our way of thinking , we do not know how business : We go against the women who seem to be like men.
" I decided on a compromise , a full compromise. I opted for a little avant-garde, a small piece , and for me it works . I do not want my past, because I was so deep in me to refuse .Prada Caps Scarves To please a man I do not think it 's that bad. "