Hermes "Just for Men"
Last event at the Palais Moore iconic Hermes "The world of a man" was filled with multi-sensory experiences and illusions that will impress and overwhelm.
The party featured dozens of models, acrobats, optical illusions, gastronomy and multi-sensory experiences to be adapted to more than 600 people. Upon entry, guests were amazed when they saw huge male models hanging space and crossed about 50 feet across, wearing Hermes classic understatement columns. Customers went on a mirrored floor.
Fake six banks of elevators, created for the occasion, lined the walls of the first floor and occasionally opened and closed to show more male models, resulting in all kinds of sports activities, in keeping with the theme of the design house in 2013: "It is a Sporting Life." They had English saddles, riding bicycles or skateboards and even played chess at the top of Hermes bags. Models regularly crossed the main floor of the guests, the Basque indulged in gourmet bites and catering champagne as. Their way to the buffet lobster, foie gras and lamb chops
The second floor boasted a wardrobe, bedroom scenario, Fun dressing room of the house, photo booth, boxing ring and gourmet wall-to-wall French cheese. The locker room with showers, lockers, the name of the host appears written on steamy shower doors. As each person was in front of a shower door, his name, letter by letter, followed by a personal message on to baseball, correspond to the sports field appears.
Such as "What's your game winning move?" And "What was your worst strike?"
Any personal experiences came through a radio frequency ID chip inside with the name of each guest, which allowed all of their experiences with the facilities are included and a personalized web page to send e-mail later.
But the buzzed-about the installation of the maze locker room was seemingly endless, reminiscent of a fun-house, but with windows, where the mirror should be.
The guests also had the opportunity to fly a wide range of Hermes scarves and accessories for interactive booth. There was also a ring full of boxing greatness, where the guests were put on boxing gloves and take swings at each other in front of a photographer, took the fast action shots.
The art installations were created by Argentinian artist Leandro Erlich and artistic director Veronique Nichanian for Hermes Men. Erlich Nichanian clear vision "imagine the display of male finely crafted objects in exceptional circumstances, a world where sports Elan Menswear literally defies gravity."