ethos of art as a financial investment
a world awash with counterfeit goods – claim and counter-claim – preserving the purity of the myth becomes significantly more difficult.the pastel woven ones were too bohemian to be practical. Theshow’s soundtrack featured JayZ’s python birkin bag“Picasso Baby” – the song he turned into performance art by allowing his improvisational skills as a rapper to unfold in a series of one-on-one encounters before an audience assembled in a New York gallery. The performance and the resulting film showed the give-and-take of rap — its demand that one read an audience and respond to the energy in a room —
merging with the fluid creativity of the visual artists, dancers, and actors. But it also hermes kelly wallet explored the subtext of a millionaire businessman exploiting the modern ethos of art as a financial investment and as a form of braggadocio. It was art as art — but also as commerce and commercial. “Given that Added Value defines a brand’s Cultural Traction as its ability to reshape itself, surprise, excite, and inspire continuously, back at the office we are asking ourselves, will luxury brands have to venture into new territory to retain their desirability? Or should they stick resolutely to the defence and re-interpretation of their founding myths?” Crosswaite suggested the answer could be found in the surprising fact that Chanel, whose marketing tactics are currently more conservative than the experimental Louis Vuitton, is actually generating more traction than its rival.
Family-owned Chanel is still operating in a fairly discrete and secretive fashion. Intimacy and direct hermes kelly 22cmconsumer interactions are still the key operational principles of a brand that refuses to be distributed online. It favours tailored, high-end services, such as at-home trial sessions for its VIP customers. Overall, Chanel is sustaining and nourishing the myth of craftsmanship, intimacy, and exclusivity. Product launches build on references to the house’s founding icons, such as the 2012 worldwide launch of the ‘The Little Black Jacket’ exhibition, celebrating one of the brand’s ‘timeless classic’ designs. Invitation-only parties amplify the sense of exclusivity.