Asian A-listers place in the front row of fashion

31/07/2013 15:58


   Arriving in a parade of Christian Dior Paris Fashion surrounded by a horde of photographers and childminders, Korean star Gianna June quickly darkens the already seated Oscar-winning actress Jennifer Lawrence.michael kors new arrivals

One of the most popular in Asia, batters after a series of box-office faces the actress in an elite group of its bankable name is the attention of the fashion world.

Designers have long sought to help Hollywood celebrities sell their collections - but the purchasing power of consumers is growing in countries like China and South Korea, it is now the turn of the Asian A-listers.

Taiwanese model and actress Lin Chi-ling, who was also in Paris for the haute couture shows, the red carpet treatment at the Karl Lagerfeld Chanel show was ended.

At a time when the fashion houses increasingly gaining new customers in countries from China to Singapore, Lagerfeld has the meaning of the East with a mixed show emphasized "ruin" old world with new world represented by a futuristic fantasy city of Asia.

Raf Simons multi-cultural show for Christian Dior, now also a clear field for customers was in new markets.

The Belgian designer, who in the world put such models on the podium, said the Dior collection shows "not only in Paris and France, but the rest of the world".

Brian Buchwald, general manager Bomoda, a news website for Chinese consumers of luxury goods, Hahn said in the needs and wishes of Chinese customers was now "the prime opportunity for Western companies."

"The growing importance of the Chinese consumer is driving their business," said Buchwald in New York, adding that last year, they were "responsible for 60 percent of all purchases of luxury goods in Europe."

These harsh economic realities are the reason Paris Fashion expect many other Asian celebrities on their ranks in the coming years to see.

One of the most prominent Asian Stars is the Chinese actress Fan Bingbing, the Paris fashion shows as well as the Cannes Film Festival, where she photographed wearing Valentino, Elie Saab and Laurence Xu was visited. Known in the marketing world as KOL (Key Opinion Leader), Buchwald said fan call for designers and companies of luxury goods comes from "her beauty, to achieve a sense of fashion and the ability to move and Chinese consumers."

"She's a risk taker, she breaks the mold. She made her own fashion range ... she is very ambitious (Chinese Women)," he said.

To Buchenwald, the Chinese consumer is strongly influenced by celebrities.

"So if a fan is a fashion icon in China and Chinese women to buy what she wears in a way that is seen much more qualitative than we with Western celebrities and consumers of western luxury," he added with.

And it is not only the fashion and luxury with celebrities to use the Asian purchasing power. In the world of the film, the makers have of "Iron Man 3" ensure that their film was used up to the public in China by a special role in the Chinese version of the fan.

"It was not essential to the film, to the point where they could literally cut it out - but they do, to make them more attractive to Chinese consumers' product, Buchwald said.

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"It was almost hard naked for Chinese consumers, essentially saying," We do what it takes, '"he added.



 

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